Between the forge & the field.

The D2C operator powering India's heritage tools & sports brands — with the precision of a tech company.

Seven systems. One channel.

We run the online channel for two of India's oldest manufacturers — with the rigour of a tech company.

Every online chapter we run for a brand is built on seven integrated systems — operated end-to-end so the founder stays on the factory floor.

01 · CAPITAL
Cash Flow
Invoice-backed · zero upfront
02 · LOGISTICS
Distribution
& Warehousing
4 Hubs · Top-tier SLA
03 · GROWTH
Visibility
Reach · Presence · Ads
04 · INTELLIGENCE
AI Dashboards
Per-brand · Custom-tuned
05 · OPERATIONS
AI-Driven Ops
PO · Forecasting · Zero-Stockout
06 · RECOVERY
Returns Handling
07 · DELIVERY
2 Day Delivery
Tier 1 cities
⚡
Saini.Ecomm
THE OPERATOR LAYER
WHAT WE DO  /  SEVEN SYSTEMS · ONE CHANNEL
FIG.02 · SAINI ECOMM / OPERATOR LAYER

Four nodes.
One country.

4 regional WHs + Quickshift 3PL · 19,000+ pincodes.

N·01GurgaonNORTH · 28.46°N
S·02BangaloreSOUTH · 12.97°N
E·03KolkataEAST · 22.57°N
W·04MumbaiWEST · 19.07°N
+ 05HyderabadPLANNED · H1 FY26
+ 06ChennaiPLANNED · H2 FY26
LON · 68°E 97°E LAT · 36°N LAT · 08°N COORDINATE PROJECTION · WGS84 FIG.05 · SAINI ECOMM FULFILLMENT · 2026 28.46° 22.57° 19.07° 12.97° N · 01 — GURGAON NORTH HUB · 77.03°E 28.46°N E · 03 — KOLKATA · HQ EAST HUB · 88.36°E 22.57°N W · 04 — MUMBAI WEST HUB · 72.87°E 19.07°N S · 02 — BANGALORE SOUTH HUB · 77.59°E 12.97°N + HYDERABAD PLANNED · H1 FY26 + CHENNAI PLANNED · H2 FY26 LIVE · 04 PLANNED · 02
3PL PARTNER
Quickshift
COVERAGE
19,000+ PINCODES
CHANNELS
FK · AMZ · SHOPIFY · B2B
UPTIME (Q1)
99.6%

Four channels live. One more incoming.

CH 01 · PRIMARY
Flipkart

India's largest marketplace — primary revenue channel, deep catalogue penetration.

Flipkart AssuredFlipkart Assured
SHARE
48%
LISTINGS
620+
CH 02 · PRIMARY
Amazon

Premium-tier listings across power tools and athletic equipment.

PrimePrime tag
SHARE
31%
LISTINGS
540+
CH 03 · OWNED D2C
Shopify

Two brand storefronts — eastmanshop.com & vector-x.com. High-margin, full first-party data ownership.

SHARE
16%
↑ HIGH MARGIN
2 BRANDS
CH 04 · B2B / OFFLINE
Pan-India distribution

Heritage relationships with hardware distributors and sports retailers — wholesale + institutional supply.

SHARE
6%
REACH
PAN-INDIA
◎ INCOMING · H2 FY26
CH 05 · NOT YET LIVE
Myntra — launching

Lifestyle & apparel expansion. Vector X sportswear lands here. Not live yet — H2 FY26 window.

STATUS
SCOPING
LAUNCH
H2 FY26
LAUNCH
H2 FY26

Why brands hand us their channel.

01 · OPERATOR DNA
We run channels, not decks.

Hands-on operators. Zero account-manager filter.

Express Delivery
02 · TECH STACK
Proprietary ops software.

Forecasting · PO · sync — built in-house.

03 · WAREHOUSE DENSITY
Four regions, zero handoff.
04 · DATA-LED POs
Every order is a calculation.
05 · 3PL RELIABILITY
Quickshift-backed last mile.

Tuned for heavy industrial + athletic SKUs.

06 · OPERATING STACK
L1 → L4. Built in-house.

One operation. Five nodes. Zero handoff loss.

Saini Ecomm runs the full chain between a manufacturer's floor and the customer's doorstep. Every node is instrumented. Nothing is outsourced to instinct.

01
Demand planning
SKU-level velocity + marketplace signal. Weekly forecast, monthly re-base.
02
PO & supply
AI-generated POs against AI-driven forecasting. Reconciled with landed cost.
03
Fulfillment
4 regional warehouses. Quickshift 3PL. 24h cut-off, pan-India reach.
04
Marketplace ops
Pricing, ads, distribution, returns across FK, AMZ, Shopify, B2B.
05
Customer
CX, reviews, NPS loops fed back to planning every cycle.

Operator-grade throughput.

Figures are rolling actuals — verified at source by the ops & Quickshift dashboards. Confidential: internal and partner use only.

3.2k+
ORDERS SHIPPED · MONTHLY · ROLLING 90D
500+
ACTIVE SKUs UNDER MANAGEMENT
370+
UNITS · PEAK DAILY THROUGHPUT
WAREHOUSE NODES
04
BLR · CCU · DEL · BOM
FILL RATE
97.4%
ROLLING 90D
PINCODES COVERED
19k+
PAN-INDIA · QUICKSHIFT
3PL UPTIME
99.6%
QUICKSHIFT · Q1

India's best manufacturers were built on the factory floor, not the marketplace.

FIG. 02 — THE DELTA Δ · 12×
LEGACY BRAND INDEX · 08
+ OPERATOR LAYER INDEX · 96
FILL RATE
62% → 97%
STOCKOUT DAYS
41 → 4
LISTINGS
manual → auto
PO CADENCE
gut → model
01 · THE GAP
50-year brands sit on world-class SKUs but no native playbook for Amazon, Flipkart, Shopify.
02 · THE COST
Single-region operations and no AI-driven engine to dominate the market — SKU potential left on the table, never amplified.
03 · THE OPENING
An operator layer — demand planning, fulfillment, marketplace ops — run with tech discipline.

From impact drills to FIFA footballs — all under one operation.

Two brand universes, managed end-to-end on a single operational stack. Categories below reflect active SKU families across FY26.

TOP CATEGORIES TOOLS & CLEANING · 320+ SKUs
01
Impact & hammer drills
02
Angle grinders
03
Marble cutters
04
Pressure washers
05
Vacuum cleaners
06
Socket & spanner sets
07
Pliers & bolt cutters
08
Multimeters
TOP CATEGORIES SPORTS & FITNESS · 480+ SKUs
01
Footballs (Stealth/Trident)
02
Basketballs
03
Cricket gear
04
Football & badminton shoes
05
Pickleball
06
Apparel M · W · K
07
VIVA fitness
◎ IMPORTED
Dunlop · Spalding · Slazenger
Exclusive distributor

Open for a
third heritage
brand.

The operating stack has capacity. Categories we're actively evaluating: industrial safety, automotive accessories, outdoor & camping, home improvement.

H1 · FY26
Onboard 3rd brand partner
Target: one adjacent-category heritage manufacturer, Series-A revenue band.
[STATUS · SCOPING]
H1 · FY26
5th WH — Hyderabad (S)
Densify South coverage; sub-24h to Telangana, AP & Karnataka T2 metros.
[STATUS · PLANNED]
H2 · FY26
Planner · v3 (autonomous)
AI agent signs off 80% of POs autonomously; human review only on exceptions.
[STATUS · R&D]
FY27
6th WH — Chennai (SE)
Port-adjacent node for TN & Kerala; enables import flows & GCC pilot logistics.
[STATUS · SCOPING]
FY28
International pilot — GCC
Extend Eastman's industrial SKUs to UAE & KSA via marketplace partners.
[STATUS · HYPOTHESIS]
SAINI ECOMM

Let's run
your channel.

If you manufacture in India and want the online chapter to feel operator-grade — write to us. Conversations start best with a product catalogue and a roadmap.

HEADQUARTERS
Kolkata, West Bengal · India
PARTNERSHIPS
admin@sainii-e.com
BRANDS POWERED
Eastman · Vector X
2 HERITAGE · 6+ SUB-BRANDS
3PL BACKBONE
Quickshift
19,000+ PINCODES · 99.6% UPTIME