Between the forge & the field.

The D2C operator powering India's heritage tools & sports brands — with the precision of a tech company.

Eight systems. One channel.

We run the online channel for India's heritage manufacturers — with the rigour of a tech company.

Every online chapter we run for a brand is built on eight integrated systems — operated end-to-end so the founder stays on the factory floor.

01 · CAPITAL
Cash Flow
Invoice-backed · zero upfront
02 · LOGISTICS
Distribution
& Warehousing
4 Hubs · Top-tier SLA
03 · GROWTH
Visibility
Reach · Presence · Ads
04 · INTELLIGENCE
AI Dashboards
Per-brand · Custom-tuned
05 · OPERATIONS
AI-Driven Ops
PO · Forecasting · Zero-Stockout
06 · RECOVERY
Returns Handling
07 · DELIVERY
2 Day Delivery
Tier 1 cities
08 · SALES
Growth & Ads
Listings · ads · rank
⚡
Saini.Ecomm
THE OPERATOR LAYER
WHAT WE DO  /  EIGHT SYSTEMS · ONE CHANNEL
FIG.02 · SAINI ECOMM / OPERATOR LAYER
SERVICES · FIG.03 — THE EIGHT SYSTEMS, ELABORATED

The services we run for your brand.

Eight systems, end to end — everything we operate for you, from buying your inventory to the customer's doorstep.

01 / 08

PO & procurement

  • We buy your stock outright — we invest in your inventory
  • AI-generated POs against live demand
  • Landed-cost reconciled · zero-stockout logic
INVENTORY WE FUND IT
02 / 08

Warehousing

  • Inward · outward · storage
  • Returns · pack · dispatch
  • 4 regional hubs — GGN · CCU · BOM · BLR · in-house
REGIONS 04
03 / 08

Marketplace ops

  • Flipkart · Amazon · Shopify · B2B
  • Catalogue · listings · pricing
  • Myntra + Tata CLiQ incoming · H2 FY26
CHANNELS · LIVE 04
04 / 08

Intelligence layer

  • Per-brand AI dashboards
  • Category benchmarks & alerts
  • Weekly ops + P&L reports
DASHBOARDS PER-BRAND
05 / 08

Demand planning

  • SKU-velocity models
  • Marketplace demand signals
  • Weekly forecast · monthly re-base
FILL RATE 97.4%
06 / 08

Returns & CX

  • RTO handling · refund workflows
  • Reviews & ratings management
  • NPS loops feed back to planning
RESPONSE SLA < 6H
07 / 08

Last-mile · 3PL

  • Quickshift 3PL backbone
  • Integrated with every marketplace
  • 24h dispatch · cost-optimised routing
PINCODES 19K+
08 / 08

Growth · ads

  • Sponsored ads across every channel
  • Sales growth & listings support
  • Your ad budget — our strategy & execution
AD BUDGET BRAND’S

One partner.
End to end.

You make it. We buy it, run it, and own the risk — from procurement to the customer’s doorstep.

08 SYSTEMS · 04 CHANNELS 19K+
WE OWN THE INVENTORY · WE RUN THE CHANNEL · YOU MAKE THE PRODUCT
08 SYSTEMS · 04 CHANNELS · 19,000+ PINCODES

Four nodes.
One country.

4 regional WHs + Quickshift 3PL · 19,000+ pincodes.

N·01GurgaonNORTH · 28.46°N
S·02BangaloreSOUTH · 12.97°N
E·03KolkataEAST · 22.57°N
W·04MumbaiWEST · 19.07°N
+ 05HyderabadPLANNED · H1 FY26
+ 06ChennaiPLANNED · H2 FY26
LON · 68°E 97°E LAT · 36°N LAT · 08°N COORDINATE PROJECTION · WGS84 FIG.05 · SAINI ECOMM FULFILLMENT · 2026 28.46° 22.57° 19.07° 12.97° N · 01 — GURGAON NORTH HUB · 77.03°E 28.46°N E · 03 — KOLKATA · HQ EAST HUB · 88.36°E 22.57°N W · 04 — MUMBAI WEST HUB · 72.87°E 19.07°N S · 02 — BANGALORE SOUTH HUB · 77.59°E 12.97°N + HYDERABAD PLANNED · H1 FY26 + CHENNAI PLANNED · H2 FY26 LIVE · 04 PLANNED · 02
3PL PARTNER
Quickshift
COVERAGE
19,000+ PINCODES
CHANNELS
FK · AMZ · SHOPIFY · B2B
UPTIME (Q1)
99.6%

Four channels live. One more incoming.

CH 01 · PRIMARY
Flipkart

India's largest marketplace — primary revenue channel, deep catalogue penetration.

Flipkart AssuredFlipkart Assured
SHARE
48%
LISTINGS
620+
CH 02 · PRIMARY
Amazon

Premium-tier listings across power tools and athletic equipment.

PrimePrime tag
SHARE
31%
LISTINGS
540+
CH 03 · OWNED D2C
Shopify

Owned brand storefronts. High-margin, full first-party data ownership.

SHARE
16%
↑ HIGH MARGIN
2 BRANDS
CH 04 · B2B / OFFLINE
Pan-India distribution

Heritage relationships with hardware distributors and sports retailers — wholesale + institutional supply.

SHARE
6%
REACH
PAN-INDIA
◎ INCOMING · H2 FY26
CH 05 · NOT YET LIVE
Myntra — launching

Lifestyle & apparel expansion. Sportswear lands here. Not live yet — H2 FY26 window.

STATUS
SCOPING
LAUNCH
H2 FY26
LAUNCH
H2 FY26

Why brands hand us their channel.

01 · OPERATOR DNA
We run channels, not decks.

Hands-on operators. Zero account-manager filter.

Express Delivery
02 · TECH STACK
Proprietary ops software.

Forecasting · PO · sync — built in-house.

03 · WAREHOUSE DENSITY
Four regions, zero handoff.
04 · DATA-LED POs
Every order is a calculation.
05 · 3PL RELIABILITY
Quickshift-backed last mile.

Tuned for heavy industrial + athletic SKUs.

06 · OPERATING STACK
L1 → L4. Built in-house.

Operator-grade throughput.

Figures are rolling actuals — verified at source by the ops & Quickshift dashboards. Confidential: internal and partner use only.

8.2k+
ORDERS SHIPPED · MONTHLY · ROLLING 90D
2,000+
ACTIVE SKUs UNDER MANAGEMENT
400+
ORDERS · PEAK DAILY THROUGHPUT
WAREHOUSE NODES
04
BLR · CCU · DEL · BOM
FILL RATE
97.4%
ROLLING 90D
PINCODES COVERED
19k+
PAN-INDIA · QUICKSHIFT
3PL UPTIME
99.6%
QUICKSHIFT · Q1

From hand tools to footballs — one operation.

Eleven active categories across five brands and seven-plus sub-brands, managed end-to-end on a single operational stack.

11 ACTIVE CATEGORIES 5 BRANDS · 7+ SUB-BRANDS · 2,000+ SKUs
01
Hand Tools
Spanners · kits · socket sets
02
Power Tools
Angle grinders · welding sets · chain saw cutters · paint spray guns · marble cutters · car washers
03
Sports Bag
Kit bags · backpacks · duffles
04
Sports Ball
Cricket · football · basketball · tennis · volleyball
05
Sports Footwear
Cricket · badminton · football · basketball shoes
06
Drinkware
Bottles · shakers · flasks
07
Sports Support
Knee supports · ankle & wrist braces
08
Equipment
Medicine balls · gym & training gear
09
Cycles
Adult · kids · sports cycles
10
Apparels
Sports t-shirts · track pants · shorts
11
Sports Bat
Cricket · tennis · table tennis

Onboarding
the next
brand.

The operating stack has capacity. Categories we're actively evaluating: industrial safety, automotive accessories, outdoor & camping, home improvement.

H1 · FY26
Onboard next brand partner
Target: one adjacent-category manufacturer with a strong B2C base.
[STATUS · SCOPING]
H1 · FY26
5th WH — Hyderabad (S)
Densify South coverage; sub-24h to Telangana, AP & Karnataka T2 metros.
[STATUS · PLANNED]
H2 · FY26
Planner · v3 (autonomous)
AI agent signs off 80% of POs autonomously; human review only on exceptions.
[STATUS · R&D]
FY27
6th WH — Chennai (SE)
Port-adjacent node for TN & Kerala; enables import flows & GCC pilot logistics.
[STATUS · SCOPING]
FY28
International pilot — GCC
Extend our industrial tool SKUs to UAE & KSA via marketplace partners.
[STATUS · HYPOTHESIS]
SAINI ECOMM

Let's run
your channel.

If you manufacture in India and want the online chapter to feel operator-grade — write to us. Conversations start best with a product catalogue and a roadmap.

HEADQUARTERS
Kolkata, West Bengal · India
PARTNERSHIPS
admin@sainii-e.com
BRANDS POWERED
5 brands · 7+ sub-brands
HERITAGE TOOLS · SPORTS · LIFESTYLE
3PL BACKBONE
Quickshift
19,000+ PINCODES · 99.6% UPTIME